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info@virtu.ru
info@virtu.ru
cases
Exclusive projects
We are capable implementing projects that are unique in scale, complexity, number of manual operations and the extent of use innovative technologies.
Art installation at Rive Gauche store: a 9-meters in height lighting arch with a giant ring-shaped video screen
The task was to bring the creative idea of a large art object into life in the checkout area of the Rive Gauche flagship store in the Moskovsky department store in St. Petersburg.
We carried out a thorough design and technological study of the project, after which all the the art object units were produced and installed in the store.
The weight is about 800 kg excluding the screen.
The ring-shaped two-sided video screen is approximately 1.2 meters high and a diameter of about 5.5 meters.
The checkout area and store furniture for the flagship store were also elaborated, manufactured, and installed by VIRTU.
We carried out a thorough design and technological study of the project, after which all the the art object units were produced and installed in the store.
The weight is about 800 kg excluding the screen.
The ring-shaped two-sided video screen is approximately 1.2 meters high and a diameter of about 5.5 meters.
The checkout area and store furniture for the flagship store were also elaborated, manufactured, and installed by VIRTU.
Road show Philips in Eldorado store
We designed and manufactured vast shop-in-shop for the full line of Philips products: household hair care products, irons, vacuum cleaners, coffee machines, headphones, televisions, and small kitchen appliances.
The shop-in-shop contained a lot of touch and video screens, a rotating table delivered to a customer kitchen appliances selected by him on the touch screen.
There was the opportunity to test vacuum cleaners on various surfaces and listen to melodies from rock to classical for choosing headphones etc.
The project was recognized as the best shop-in-shop at the POPAI AWARDS PARIS.
The shop-in-shop contained a lot of touch and video screens, a rotating table delivered to a customer kitchen appliances selected by him on the touch screen.
There was the opportunity to test vacuum cleaners on various surfaces and listen to melodies from rock to classical for choosing headphones etc.
The project was recognized as the best shop-in-shop at the POPAI AWARDS PARIS.
An exclusive handcrafted chandelier for the NINA RICCI Pop Up at TSUM.
The chandelier consisted of a lot of vials containing pigeon feathers and LEDs, hung up on conductive cables. The necks of the vials were made of stainless steel coated with titanium nitride.
The project was dedicated to the brand's anniversary and events featuring NINA RICCI ambassador Laetitia Casta and many other celebrities.
The NINA RICCI Pop Up won the Shop-in-shop/Cosmetics and Perfumes section at the POPAI RUSSIA AWARDS 2018.
The project was dedicated to the brand's anniversary and events featuring NINA RICCI ambassador Laetitia Casta and many other celebrities.
The NINA RICCI Pop Up won the Shop-in-shop/Cosmetics and Perfumes section at the POPAI RUSSIA AWARDS 2018.
Canopy above the checkout area at the Beautymania store in Almaty, Kazakhstan.
The canopy's perimeter measures over 19 meters. Its total weight is 780 kg.
The canopy consists of several hundred chains made of metal links, each of them was painted by a specific color.
The final image, featuring the Beautymania logo and local ornamentation, required painstaking design work and well-thought-out transport and installation logistics.
The canopy consists of several hundred chains made of metal links, each of them was painted by a specific color.
The final image, featuring the Beautymania logo and local ornamentation, required painstaking design work and well-thought-out transport and installation logistics.