Since 1992 have we been providing the best furniture solutions for retail and commercial interiors.
For decades the world's and Russian best companies have trusted us to carry out their projects, and experts have consistently rated us highly.
We are the most awarded company in the POS solutions inside Russia.
We design and produce:
For retailers: store furniture and turnkey stores.
For brands: POSM and store furniture.
For commercial spaces: custom-made furniture and interior finish.
VIRTU'S MISSION:
We secure benefits for our clients at the retail space and ensure commercial interiors to be useful and aesthetically pleasing.
Our history
We began our business from a tiny company to a large production facility with a professional team.
The most successful global and Russian companies trust us with their projects based on a long-term partnerships.
1992 August, 4th - VIRTU's birthday
This day our company was registered with the Moscow Registration Chamber. At the time, the company employed four people.
1995 Museum on Poklonnaya Hill
We produced some decorations of the museum on Poklonnaya Hill in honor of the 50th anniversary of victory in the Great Patriotic War.
1997 The very first POS display
We produced it for Christian Dior in 1997.
1998 The first retail furniture project
VIRTU's first regular projects in the field of branded furniture were for the L'Oreal brand VICHY.
2000 The first shopfitting project: Rivoli
The first Rivoli store opened in Rostov-on-Don, and then in Moscow, Volgograd, and Krasnoyarsk.
2001 Maybelline
The largest project of the first 10 years of the company's activity was the Maybelline counters and backwalls.
2002 The first shop-in-shop: Kanebo
In 2002, we installed our first shop-in-shop in the Arbat Prestige store on Rublevskoye Highway – for the Japanese cosmetics brand Kanebo.
2004 POPAI Russia
VIRTU was among founders and first members of POPAI Russia (the Retail Marketing Association) whose first president was VIRTU CEO V. Itkin.
2004 Interview for Forbes
Forbes magazine published an interview with VIRTU CEO V. Itkin under the title "Creating Visibility."
2004 Superstar Russia Award
We got the first professional "The best design" prize for a display for youth make-up cosmetics Anytime (a subsidiary brand of Lumene) at the Superstar Russia contest.
2005 POPAI RUSSIA AWARDS
The first POPAI contest in Russia and the first our victory – a display for Rimmel in the Cosmetics category.
2006 Marketing at retail show
VIRTU was participating for the first time in the European 'Marketing at retail show' fair in Paris.
2006 Grand Prix POPAI
We won our first Grand Prix in the POPAI RUSSIA AWARDS with a stand for SONY.
2007 A star named after VIRTU
An entry was made in the RosAstro Catalog of Celestial Bodies about assigning the name VIRTU to a nineteenth magnitude star in the constellation Virgo.
2007 Concept nomination
VIRTU won the first Concept contest for the best stand among ones designed specially for the 3M brand.
2010 POPAI Global
VIRTU was the first Russian company to take Silver (no one won Gold ) for the Viktor&Rolf display (L’Oreal owned) at the international POPAI GLOBAL contest in Las Vegas.
2010 Furniture production site
We launched a site specially to produce custom-made store furniture.
2011 Metalworking shop
We opened workshop for metal processing.
2011 First projects for CHANEL
We completed our first projects for CHANEL, the world leader in perfumery and cosmetics.
2012 Wood processing
The new workshop was opened to process wood-containing boards.
2012 Rebranding VIRTU
At the end of 2011 did we begin a rebranding process with Depot WPF, a leading branding agency. A comprehensive brand book was released in the summer of 2012: VIRTU Highlighting Brands.
2013 New CEO
Viacheslav Itkin was assigned a new VIRTU Chief Executive Officer.
2013 We won at POPAI AWARDS PARIS
Two our entries Philips brand space and Jo Malone corner won Gold and Silver at the largest European contest POPAI AWARDS PARIS among Shop-in-Shop contest.
2014 First Pop Up CHANEL
We set up a large promotional Pop Up at the Tsvetnoy shopping center, which was open to visitors for several days.
2014 A partner for student contest
VIRTU got the title as an official partner for the POPAI STUDENT DESIGN AWARDS.
2015 First CHANEL boutique
We completed the first CHANEL boutique in the 'Atrium' shopping center. A series of CHANEL boutique openings followed after.
2017 POSITIVE-2017 conference
Due to the year of VIRTU's 25th anniversary we arranged a conference for our clients with international speakers from France, the USA, and Germany.
2017 First scenery for Pop Up Store CHANEL
We completed all works for a unique space on Malaya Bronnaya: CHANEL MOSCOW STUDIO Patriarshie, a new concept store for the brand with a complete change of scenery approximately every three months. The first scenery was named as COCO CAFE.
2018 First SEPHORA stores
SEPHORA became our first client among major chain retailers. The first store opened in 'Aviapark' shopping center.
2018 COCO GAME CENTER
We produced and installed a unique CHANEL promotional Pop Up e in TSUM, featuring slot machines, stylists, and prize drawings.
2020 New logo
New rebranding resulted in new company logo.
2022 Representative office in Kazakhstan
We opened a representative office in Almaty, the largest city in Kazakhstan.
2023 Fashion store projects
We completed a number of stores for on everyone's lips fashion chain retailers: STOCKMANN, 12 STOREEZ, HENDERSON.
2024 We won in the CPM Shop & Retail Solutions Awards
The '12 Storeez' store in Vladivostok won Gold in the CPM Shop & Retail Solutions Awards among fashion stores.
Our distinctive features
Reliable partner
Over 30 years of experience in shopfitting and POSM projects implementation.
Individual approach
We focus on long-term partnerships and an individual approach to each client.
Exclusive projects
Our own production facilities allow us to implement projects with high level of complexity and uniqueness.
All sevices
All stages of the project: from design to installation and service.
Coverage
We come to those Russia regions and other countries where our clients desire to go.
Recognition among experts
We are the most awarded Russian company in the point of sale solutions.
Full range of services
Everything you need for the project implementation.
Project management
Architectural and design solutions
Drawings and technologies
Production process
Logistics and installations
Services
Finishing materials
Up-to-date technologies allow us to process all major materials in our in-house production facility. We are ready to use any finishing material required for a specific project.
Metal
MDF
Veneer
Stone
HPL-plastic
Fabric
Glass
Marble
Plywood
Certificates
We are always focused on achieving the highest quality and undergo certification according to various domestic and international standards for responsible business conduct.
ISO 9001:2015
All processes in our company are in accordance with the Quality Management System ISO 9001:2015.
SEDEX
VIRTU has passed a social and ethical responsibility audit (Supplier Ethical Data Exchange).
LEAN
We have implemented the LEAN (Lean Manufacturing) concept – an approach to managing business processes to reduce waste and increase customer value.
ЕАС
All our furniture units comply with the requirements of the Technical Regulations of the Customs Union "On the Safety of Furniture".
ECOVADIS
We are in partnership with Ecovadis, the world's largest provider of business sustainability ratings across four criteria: environment, labor and human rights, ethics, and sustainable procurement.
INTERTEK
We have passed a social responsibility audit by Intertek, a company prodiding independent assessment, monitoring, testing, and certification services.