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POSM production

VIRTU has been producing POS materials—promotional ones that help highlight merchandise goods and eye-catch customers' attention since 1992. Over the years has our company become the most award-winning POS materials manufacturer in Russia, recognized with international POPAI / SHOP! awards in France and the USA. We create designs tailored to each client's needs, taking into account the business objectives and specific market segments.

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We produce any kind of POSM

We produce POS materials for different retail spaces ranging from small shops to national chains of stores. We take into account the brand's goals: whether that's highlighting a novelty, supporting a seasonal promotion, or emphasizing premium goods.

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Benefits of POS materials by VIRTU

  • Particular approach ever
    POS-materials are elaborated specifically for each product and client's needs. Yours aren't going to be the same as everyone else's.
  • Extensive experience
    More than thirty years' experience allows us to make POSM meets its objectives.
  • Flexible processes
    We produce POS materials for various market segments ranging from mass retail to luxury brands.
  • All services
    All in the range from design to maintenance. We create sketches for approval, provide visualizations, select materials and produce samples before production stage. We also provide logistics, installation, and maintenance services.
  • Flawless quality
    In-house manufacturing facility and quality check at every stage.

We believe that POS materials are more than just an advertising but a sales tool. That's why we ensure every project draws attention to your product and boosts your business.


Looking for custom-designed POS materials? VIRTU produces ones of any type and complexity, from concept to installation. Contact us and get POS materials that will highlight your brand and help boost sales.

Our awards-winning POSM
We are the most award-winning Russian company in the POS and individual retail furniture industry, and have collected a lot of awards from international POPAI/SHOP! contests in Russia, France, and the United States.

Our first international award was received exactly for the POSM - silver in the POPAI OMA AWARDS 2010 contest in Las Vegas.
VIKTOR&ROLF FLOWERBOMB mini display
Silver at POPAI OMA AWARDS 2010
JOHNNIE WALKER BARREL floorstand with built-in steam generator
GRAND PRIX at POPAI RUSSIA AWARDS 2015
GUCCI Flora Gorgeous Gardenia POS display
Gold winner among mini displays in the "Cosmetics and Perfumery" category at POPAI RUSSIA AWARDS 2022
Rowenta Skin Care shelf display
Gold winner among mini displays in the "Household appliances" at POPAI RUSSIA AWARDS 2021
Tchaikovsky floorstand
Gold winner in the "Alcohol/Permanent" category at POPAI RUSSIA AWARDS 2024
Max Fun interactive stand
Gold winner in the "Food/Permanent" category at POPAI RUSSIA AWARDS 2016
Penhaligon's stand
Gold winner in the "Cosmetics and Perfumery/Permanent" category at POPAI RUSSIA AWARDS 2021
Rowenta Skin Care end stand
Gold winner in the "Household appliances/Permanent" category at POPAI RUSSIA AWARDS 2020
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