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CASES

Corners, shop-in-shops and islands

VIRTU elaborates, produces and mounts exclusive brand spaces in multi-brand stores for various markets. There are innovative ones with numerous interactive elements among them.

New DOLCE & Gabbana concept at the Articoli store in GUM
DOLCE & GABBANA's new color concept emphasizes shades of gold, evoking the splendor of the Baroque era. The concept is being implemented worldwide, with distinctive features depending on country.

The brand's DNA is conveyed through its retail furniture: sensuality and rigor, a mixture of conventional and innovative.

A distinctive feature of the corner in GUM is that it is integrated into the store's architecture, which adds complexity to its implementation.

The scale of the corner essentially turns it into a boutique with its own entrance area.
SIS Hisense in Krasnodar
The goal was to highlight Hisense TV sets and related equipment in the M.Video store in Krasnodar.

To meet this challenge a Hisense shop-in-shop was elaborated, immersing customers in the world of Hisense TV sets.

A special area imitating a home cinema was an important part of the SIS.
Dalmore mobile bar
We designed and manufactured a mobile bar that is easy to assemble and disassemble, for repeated use as part of special Dalmore brand promotions.

The bar conveys the brand's style through its design, decorative materials, highly finished surfaces and lighting elements.

The bar is equipped with everything necessary for the comfortable work of bartenders during special events.
Disney brand space at Hamleys Rostokino
The immersive Disney movie space plunges young viewers in their favorite fairy tales and urges them to acquire something memorable about their favorite fairy tale characters.

The brand space consists of racks, art objects, and stands, each dedicated to a specific cartoon, and together they create a wonderful world of children's fairy tales.