New DOLCE & Gabbana concept at the Articoli store in GUM
DOLCE & GABBANA's new color concept emphasizes shades of gold, evoking the splendor of the Baroque era. The concept is being implemented worldwide, with distinctive features depending on country.
The brand's DNA is conveyed through its retail furniture: sensuality and rigor, a mixture of conventional and innovative.
A distinctive feature of the corner in GUM is that it is integrated into the store's architecture, which adds complexity to its implementation.
The scale of the corner essentially turns it into a boutique with its own entrance area.