VIRTU and STI Group submitted a joint project about the production of corrugated POS in Russia.

The joint presentation of VIRTU and its partner the German company STI Group was held at the Hotel Swissotel Krasnye Holmy оn October 2, 2014. The purpose of this presentation is a development of activities for the production of corrugated POS in Russia.

Among invited guests there were twenty three representatives of global brand companies: BACARDI, FERRERO, JLR, L'OREAL, MARS, MONDELEZ, NESTLE, PEPSICO, WILLIAMS LEA and BARRIER.

At the beginning of the event the Chief Sales Officer of the European leader in the production of corrugated POS and packaging STI Group Aleksandar Stojanovic first presented his company to the Russian audience describing the structure and products information.

VIRTU officially introduced a new activity - production of corrugated POS. CEO Vyacheslav Itkin told about the principles of the design, production and logistics of corrugated displays in VIRTU and noted that cooperation with STI Group gives an opportunity to get an expert opinion and knowledge in this field.

This summer an internship for VIRTU specialists was held at the production facilities of STI Group. It allowed take over a lot of experience in the field of creative, design and logistics of production processes. VIRTU has already invested for the development of corrugated POS production allowing produce prototypes as quickly as possible.

Viacheslav Itkin also told about the experience of European and American industry leaders, about the use of corrugated POS in retail. He showed some examples confirming the relevance of carboard, the growing volume of using of corrugated displays and its advantages over other kinds of materials, not only in the traditional FMCG-segment but also for luxury brands. This is confirmed by presented the results of studies conducted by POPAI RUSSIA in 2014. Therefore speaking about the development of the company, Viacheslav Itkin said that the new activity is promising for VIRTU and allows become a truly integrated partner for premium brands.

In the end of the first part of the event the Director POS Innovation STI Group Markus Weissgerber told about the modern trends in the industry including the latest design techniques in the field of corrugated POS, innovative displays using interactive technologies that serve to the most efficient communication with the target audience. Also he described lots of cases about it.

 Thus VIRTU and STI Group share a common goal - the development and support activities in the field of corrugated POS producing in Russia.

In addition to the presentation there was a special showroom where guests got acquainted with samples of exclusive displays of STI Group, and with a collection of VIRTU corrugated POS-solutions.

During the coffee break the guests had an opportunity to talk with the representatives of both companies. They discussed the presentation and exchanged impressions. The final stage of the event was a visit of the brand representatives to the production facilities of VIRTU.