VIRTU IS GOING TO TAKE PART IN THIS YEAR POPAI CONTEST.
The POPAI RUSSIA AWARDS 2020 is scheduled for September, 2-4, and this means that our company will be one of participants.
VIRTU traditionally considers the POS industry competition as one of the main annual events, because this is a great opportunity to present our capabilities and company news to clients. Perhaps, never before has participation in the POPAI RUSSIA AWARDS been so important for everyone. Market players haven’t had enough information from each other for a long time, and it's time now to give a sign to clients that we go on creating advantages for brands at points of sale.
We are going to present projects for various nominations and many market segments (from FMCG to luxury beauty brands) ranging from temporary corrugated POS to long-term exclusive branded furniture.
VIRTU has been the organizer of student nomination for the seventh time in a row. This time a record number of students designed corrugated displays for the Korkunov brand (owned by Mars) for spring season. Models of best student’s works will be also introduced in early September.
The contest is traditionally a part of the Design and Advertising exhibition but it has changed its location onto Gostiny Dvor (4, Ilyinka street). The peculiarity of the exhibition hall is a huge and bright open space with high ceilings and rich history.
We invite all our clients and partners to visit the POPAI contest to assess the current state of Russian POS industry, share news and plans for the future. POPAI RUSSIA AWARDS is always a holiday with a special atmosphere, all that we really miss now.