Unique displays for Ruinart produced by the order of Moet Hennessy.

VIRTU continues to work actively with brands of alcohol and produces different kinds of POS for them: from mini-displays to brand zones for DUTY FREE. 

This time VIRTU designed and produced premium POS for Ruinart: a series of mini-displays and exclusive floor display. Implementation of these projects has become possible through the use of unique technologies and decorative materials.

Serial shelf display Ruinart is a transparent cube of acrylic glass. The technology of optically transparent gluing was used: because of the lack of visible traces of glue the cube looks like a single entity of high quality.

The effect of "reverse" reflection of the product is obtained by the fixed fake of the bottle and a glass of "upside down." In addition the rear wall and the bottom of the cube are completely mirrored.

Display "Trolley for Ruinart» is designed for presentations on which there is a demonstration and tasting of champagne of the brand.

The main material of the project is MDF lined by artificial stone. Supports and handles of the display are made of stainless steel coated with titanium nitride. The trolley is equipped with wheels for its easy movement.

There is a metal bowl with ice and bottles of champagne at the top of the display. The middle shelf is designed for wine glasses.

Produced displays reach their goal by stylish design, the use of original technology and the selection of appropriate materials. As a result these POS displays fully correspond to premium brand Ruinart and perfectly perform the task of attracting attention.

This year RUINART brand is celebrating its anniversary from the day of appearance in Russia. The lettering "250 years in Russia" on shelf displays says about it. In 1765 the ambassador of Catherine the Great Field Marshal Nikolai Repnin had become the first taster of this drink. And then Nicholas I appointed the House RUINART official supplier of the Russian Imperial Court.