New project for Dyson: brand-zone installation.
18 October 2013
VIRTU has designed, produced and carried out the installation of the modular brand-zone for the brand Dyson (vacuum cleaners, fans and heaters).
In August, the corner was installed in GUM and moved to the Media Markt store on Rublevskoye highway a month later. Key elements of the corner are made of painted MDF. Dyson products are available on illuminated podiums, and the central podium for a vacuum cleaner is equipped by the rotation mechanism. There are monitors showing video ads on the outer sides of the central columns.