On June 25, an event took place, concluding the first Cases Contest byNew Retail. VIRTU was the Silver Partner of the contest: we designed and produced the original prizes for it.
The event included a business part, an award ceremony and informal communication among guests. It was noticed for its excellent arrangement and friendly vibe.
VIRTU marketing director Andrey Tikhonov as a speaker presented a case: “Lacite store in Dushanbe: how to get a republican leader in beauty retail in Tajikistan.”
The main emphasis was done to the transition of the retail space: from a plain place to buy cosmetics and perfumes into a store where shoppers get pleasant impressions and original customer experience.
