On October 7, the E-Retail Week Forum business program included an interactive session, "AI JOURNEY. TECHNOLOGIES AND AI."
Ekaterina Kuznetsova, Associate Professor of the Department of Environmental Design and Head of the Multimedia Laboratory at the Stroganov Russian State University of Art and Industry, was a speaker on the topic of "Neurodesign in Retail."
She presented RETAILITY, an intelligent product designed to generate in-store interior design solutions. It is based on a flexible image generation process that adapts to brand aesthetics, space architecture, and visual trends.
RETAILITY is the result of a collaboration between VIRTU and the Department of Environmental Design at the Stroganov Russian State University of Art and Industry.
VIRTU President Vladimir Itkin explained in his introductory speech how the idea for the product arose and then shared his opinion on the prospects for using AI in retail.