Business and Design Dialogue Moscow is Russia's largest forum on design, technology, and management of office spaces and commercial interiors. Every year, the event brings together representatives of leading companies and office industry professionals: senior executives, administrative directors, HR and IT managers, developers, architects and designers, investors, and consultants.
This year the forum took place on May 28 and 29 and again combined an exhibition and a large-scale business program.
Trend Rooms is one of the forum's most popular projects, bringing together architects, builders, suppliers, and manufacturers of interior design solutions. Together, they present their conceptual vision of office and public interior trends through original installations.
The topic of Trend Rooms 2026 is new office "magnets," and we participated in a joint project of seven companies, designed by the ABD architects.
The main meaning of the Trend Room by ABD Architects.
- Magnetic field is an invisible yet powerful force acting on moving charges and magnets, created by electric currents or magnetized objects.
- Lines of force are imaginary curves that show the direction of the force at each point in space and where the magnetic field is strongest or weakest.
- Office is more than just walls and desks; it's a field of invisible threads of force between people. The exhibition stand makes this field visible, tangible, and dynamical: it connects people.
- The space of the stand is a special way to meet and network, where everyone can build new connections that expand and strengthen the field of shared effort to achieve objectives.
We were responsible to design, produce and install a cube that represents office itself, its load-bearing walls, coziness and comfort - everything without which communication between people is impossible.
The cube's apparent simplicity conceals a complicated structure, all sizes of which equal to 3.6 meters. Many details were taken into account to ensure the strength and reliability of the entire structure, as well as to secure attachment the hyperboloid-shaped fabric art piece and lighting elements. Round transparent panels with printed and engraved graphics are also parts of the cube.
