VIRTU and POPAI

VIRTU — the first Russian company to join the European division of POPAI in 2001.

The International Association of Marketing at Retail POPAI was founded in 1936 in the United States to exchange by knowledges and experience among all specialists from various sectors of communication between brands and their customers at the point of sale.

Today POPAI brings together more than 1,400 companies, including owners of world famous brands, retail representatives, manufacturers of promotional materials for point of sales, marketing and advertising agencies on six continents in more than 45 countries.

We are always involved actively in the development of the market, that’s why VIRTU — the first Russian company to join the European division of POPAI in 2001. In 2004 VIRTU was one of the founders of Russian branch of POPAI. Company Chairman Vladimir Itkin became the first Chairman of the POPAI Russia, a post he held from 2004 to 2007 and then from 2008 to 2010.

VIRTU — one of the most active participants of POPAI RUSSIA AWARDS and the owner of a large collection of prizes. Also we participate regularly in international contests and became the first Russian winner of POPAI GLOBAL AWARDS («silver» for Viktor&Rolf display, on request of L’Oreal, Las Vegas, 2010). And in 2013 both our projects took 1st and 2nd places in the prestigious European POPAI AWARDS PARIS in the Shop-in-shop nomination (1st place — Road Show Philips project, 2nd place — boutique Jo Malone). Thus, VIRTU — the first Russian company that won the gold prize of the European POPAI competition.