Philips brand area of home appliances for a kitchen.
VIRTU specialists have designed, produced and installed brand-areas for Philips kitchen appliances in “Eldorado” stores.
Recently well-known brands of household appliances are showing strong interest in the allocation of their products in stores using exclusive brand-zones. Island Philips display is one of such examples: all kitchen appliances are collected in one place and clearly visible inside store space.
The design is supposed to run promo activities and presentations of new kitchen appliances: the tabletop can take different positions with respect to the green base.
Two sides of the tower are light boxes with exchangeable images. The inner part of the cube serves as a storage.
Colours of brand-zone are similar to ones of Philips kitchen appliances category.