VIRTU produced samples for Cannes Lions 2016.

Our company has produced samples of packaging for pizza at the request of Geometry Global Moscow.

The project is presented at the major international creative festival Cannes Lions 2016.

The basic idea of Geometry Global Moscow creative solution for Domino's Pizza is that the used pizza packaging can be easily converted into a feeder for birds to find food for themselves and escape from a hard winter. 

 

This video shows in detail the interesting and unusual idea of the creative project: