Our company has received 4 gold, 9 silver and 4 bronze prizes at this year POPAI RUSSIA AWARDS. 

It was the best contest for all years by the number of entries and the total number of participants: 40 companies represented 225 projects at the POPAI RUSSIA AWARDS.

We thanks all our clients for the possibility to implement a variety of difficult and creative projects. Below is the overview of our prize-winning displays.

The interactive Max Fun display was one of the most striking entries during the contest and took the 1st place in FOOD/PERMANENT nomination. The island Air Wick display has become the first corrugated POS winner in VIRTU history (PRODUCTS AND ACCESSOIRES FOR EVERYDAY LIFE, ENTERTAINMENT, HOUSEHOLD CHEMICALS/TEMPORARY).

Shelf Philips Sonicare display for toothbrushes has won the 1st prize in HOUSEHOLD APPLIANCES AND ELECTRONICS/MINI.

Hennessy brand zone received high marks of the jury and was awarded by the "gold" in SHOP-IN-SHOP/OTHERS.

AZZARO shelf display (MINI category) and “perfume laboratory” of Thierry Mugler (PERMANENT category) took 2nd places in COSMETICS AND PERFUMERY nomination.

The floor stand for Maysky tea added one more silver prize for VIRTU in TEA AND COFFEE/TEMPORARY. The display for Philips razor had been realized in traditional for VIRTU premium style (optically transparent gluing technology was used) and got 2nd place in HOUSEHOLD APPLIANCES AND ELECTRONICS/PERMANENT. 

Made of natural wood shelf and floor displays for Barrier water filters were awarded by “silver” Indian  statuettes in PRODUCTS AND ACCESSOIRES FOR EVERYDAY LIFE, ENTERTAINMENT, HOUSEHOLD CHEMICALS nomination (MINI and PERMANENT categories respectively). 

Corner for Benefit has become the best SHOP-IN-SHOP/COSMETICS AND PERFUMERY project (the 2nd place without assigning the 1st one).  

The same as above situation is in SHOP-IN-SHOP/HOUSEHOLD APPLIANCES – the 2nd place for BOSCH brand zone. 

Nearly two dozens of entries for Adrenaline Rush took part in CONTEST nomination and our “Motorbike sphere” project has become the 2nd by the jury version.  

Glorifier and floor stand for presentations made for Ruinart champagne took 3rd places in ALCOHOL nomination (MINI and PERMANENT categories respectively). 

Vanish Gold palette display is one more “corrugated” prize winner of VIRTU (3rd place in PRODUCTS AND ACCESSOIRES FOR EVERYDAY LIFE, ENTERTAINMENT, HOUSEHOLD CHEMICALS/TEMPORARY). Tester-bar DIOR Fragrance took the 3rd place in COSMETICS AND PERFUMERY/PERMANENT. 

Traditionally VIRTU took part at “DESIGN AND ADVERTISING” exhibition. Unusual installation complex consisted of street clock, bicycle, headphones, load speaker and camera with megalopolis background were very popular among exhibition visitors. The camera was pointed on the showcase of a modern shop, responded to people motions due to the installed sensor by demonstrating of videos with sketches creation process – drawing of VIRTU projects.