POPAI Russia Educational Program launched.
The first educational seminar "Communications at POS: tools, trends, case studies" organized by POPAI Russia took place in November 10, 2015.
The members of six companies had prepared their presentations for the event. As a result these presentations were able to cover a significant number of issues related to the current situation in the industry of marketing at retail.
Marketing director of VIRTU Andrey Tikhonov spoke about innovative POS-solutions to reach objectives of brands. Various case studies were presented including VIRTU projects as well as a number of ones from the world practice of POS-industry.
The seminar was attended by specialists from Estee Lauder, Perfetti Van Melle, Hamleys as well as by experts of POPAI Russia.
The educational program was launched and now faces the task of its further development.