Innovation ideas to promote Hennessy.

The new VIRTU design, production and installation project for Moet Hennessy is a unique and unusual promo which presents the cognac in limited flask.

Promo installation consists of the following items: real motorbike, a boot, a surfboard, a guitar, a bottle of cognac and a turntable. Also, the display was produced for stock. Due to all original style elements the unique promo appeared.

The project is aimed at young people with an active lifestyle. The selection of bright colors underlines the brand personality and makes its image especially memorable.

This unusual solution draws attention not only to the target audience but also to other potential customers. The promo causes a desire to come closer, to examine the details and make a selfie.