VIRTU on POPAI RUSSIA AWARDS 2014.
Awarding ceremony of POPAI RUSSIA AWARDS 2014 took place on April, 17. It was attended by participants of the contest, the largest customers of POS-material, as well as leaders of the European branch of POPAI.
10th contest attracted a record number of participants and entries (almost twice as much compared to the previous year), the overall level of which proved to be very high: visitors were able to evaluate a large number of outstanding works.
Despite tough competition VIRTU become the best in the total number of prizes again: six gold, four silver and eight bronze prizes. 27 entries were exhibited in 15 nominations and VIRTU got prizes in 13 of them.
And the most prestigious awards "Design of the Year" and the fifth for VIRTU Grand Prix were conquered by project "Winter" for the famous champagne brand Veuve Clicquot. Our specialists have managed to produce premium quality display with the original landscape of a mountain resort where each element is a work of art. The design of this project was developed by Geometry Global.
Traditionally our company pays a great attention to the Concept nomination. It's unique nomination for POPAI where participants develop displays using the uniform brief, and therefore they are in a completely equal terms and have the opportunity to show their creative abilities. This year the participants have developed POS displays for juice brand My Family. Two of our entries have been recognized the best by the jury.
Two our projects (Biotherm corner and Yves Saint Laurent furniture for DUTY FREE at Vnukovo airport) took first and third places in SHOP-IN-SHOP/Cosmetics nomination.
The same situation is in SHOP-IN-SHOP/Household appliances. Dyson brand zone and Intel Cyber[net] shop took first and third places.
Femicode stand won the gold Indian in Pharmaceuticals/Permanent. Cardboard POSM is a new segment for VIRTU. We won second and third places in Alcohol/Temporary section.
VIRTU is a very active member of POPAI RUSSIA. In particular our company has become a sponsor of the student POPAI contest. In the first stage several 3D design projects were selected. Then the students produced displays using our manufacturing facilities. The total number of entries was 54 and seven of them were exhibited in a competitive area.
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