Pallets for Veuve Clicquot Champagne!
VIRTU has implemented a project of production and installation pallets for world famous champagne brand Veuve Clicquot. The design for this project was developed by Geometry Global - the largest international activation agency.
The basis of pallet design is made of MDF painted. Champagne is located in the upper part of pallet construction. Transparent part of it is a peculiar window into the world of Veuve Clicquot and is made of acrylic glass.
The most interesting and eyes attracting part of the design is situated behind the transparent acrylic glass. Two concepts have been implemented : "The Ball " and "Winter".
In the first case the atmosphere of New Year's Ball has been implemented: hall with the Christmas tree, white grand piano, cannon with a bottle of champagne, pillars supporting the balcony, chairs, music stands, cello, chandelier in the shape of an octahedron and printed background.
In "Winter" pallet design the atmosphere of ski resort has been implemented: mountains, funicular, mobile bar on wheels, umbrellas with Veuve Clicquot logo, chalet ... horizontal plane of the whole installation is a simulation of ice and ice cubes, in which a bottle of champagne is set.
No doubt, pallet design attracts the attention of customers, allocates brand Veuve Clicquot at the point of sale and stimulate its sales.