Head of VIRTU elected as a Chairman of the Expert Council of POPAI RUSSIA.

The company's activity is closely connected with the industry in which it operates. The processes occurring in the industry influence on the well-being of participants. That's why our company was among the founders of the Russian branch of Global Association of marketing at retail POPAI and the head of VIRTU was the President of POPAI RUSSIA in 2004 - 2007 and in 2008 - 2010.

In recent years there has been a global trend to increase the number of POPAI participants by the retailers and brand companies. This in turn contributes to a constructive communication between all  participants of marketing at retail business and provide useful guidance for its development, taking into account the interests of all parties.

However until recently the Russian branch of POPAI had not been able to bring to the Association brand companies and representatives of retail. So the idea of the Expert Council of POPAI RUSSIA was born to establish a regular communication with brand and retail companies without their membership in the Association.

At September, 17 the first meeting of the Expert Council was held. VIRTU Chairman Vladimir Itkin was elected as the Chairman of the Expert Council because he is one of initiators of this idea and the recognized market expert who perfectly knows all its problems due to long experience as the head of POPAI RUSSIA.  

According to Vladimir Itkin the work of the Expert Council will focus on three areas:

• discussion the important issues of the Council, the planning of its activities;
• roundtable discussion of strategic issues between all participants of marketing at retail;
• training activities - workshops and conferences.

Challenges to the Chairman of the Expert Council of POPAI RUSSIA are difficult and important. So we wish Vladimir Itkin successful work in this post!