VIRTU: conquest of European Olympus!
The 50th edition of POPAI AWARDS PARIS took place in Paris on March, 28 this year. It’s the traditional place of the competition for world leaders in the manufacturing of POS-materials. VIRTU exposed two projects at the competition in SHOP-IN-SHOP nomination. At the same day the preliminary results were announced: both of our projects were nominated for the prize.
The final results of the competition were announced on June 13, 2013 in Paris during the awards ceremony that took place in the hall of the Salle Wagram near the Arc de Triomphe.
Any prize of the prestigious competition is honorable and therefore the announcement of results in the SHOP-IN-SHOP nomination was especially enjoyable: VIRTU projects took 1st and 2nd places.
Gold statuette "Indian" was given for Road Show Philips project - interactive brand-zone consisting of the sectors for the presentation of various products of one of the world's leading brands.
Silver "Indian" was given for boutique Jo Malone project (some non-standard materials such as marble, suede, natural black oak, etc. were used during the project implementation).
In April these works took first places at POPAI RUSSIA AWARDS. Now success has come in Europe. This victory is a result of the interaction between VIRTU and Russian offices of Philips and Estee Lauder.
It should be noted the high level of the award ceremony: the beautiful interior of the hall, a video retrospective of the past years, gala dinner, perfect organization of the event. Everything has been done for winners and runners-up to remember the event.
Video about the victory of VIRTU at POPAI AWARDS PARIS: