VIRTU AT THE POPAI RUSSIA AWARDS.
The 18th POPAI RUSSIA AWARDS chanced on April, 6-7 in the Amber Plaza hall. Spring had always been and is again after two pandemic years the time for the contest.
The question was whether there was a reason to hold it but the majority had voted for it despite new circumstances. And the contest took place even though with a smaller number of entries compared to previous years.
VIRTU won 9 awards: two gold, four silver and three bronze ones.
We are often successful in the Concept nomination. This time VIRTU again won ‘gold’ of jury version and ‘silver’ of L’Etoile’s one for the skin and hair care promo display for L’Etoile stores which we called O2 as a symbol of healthy life.
The mini display for GUCCI Flora Gorgeous Gardenia was the best in the Cosmetics and Perfumery.
The Tiffany shelf took ‘silver in the same nomination. The Tefal Care for You stand also was the second in the House and Garden.
The GUCCI corner in the ‘Gold Apple’ store on Neglinnaya got ‘silver’ in the Shop-in-Shop/Cosmetics and Perfumery.
The stand for underwear gifts specially on February, 23 among prepackaged displays and the pallet display for Zewa and Henkel with WWF in the new Sustainable POS nomination won ‘bronzes’.
The Catman area for washing machines took ‘bronze’ in the Design for a product's segment.