POPAI RUSSIA AWARDS 2021: WHAT VIRTU WON.
A pandemic wave was the reason of two-month interval between the POPAI RUSSIA AWARDS 2021 and the Awards Ceremony but results have been finally announced.
We are proud of getting eight victories, five silver and six bronze awards.
All the participants of the Award Ceremony gained a gift from the POPAI RUSSIA on September, 2 since everything was arranged as a journey alongside Moscow on the River Palace boat. The choice was successful cause everybody got delighted. The event is considered to be historical: the Indian statuettes, a peculiar kind of Oscar for marketing at retail industry, served as the main award for the last time. Next year the awards have to be changed.
All three of our entries for the Cosmetics and Perfumery got awards: the Penhaligon’s table won ‘gold’, my Clarins stand – ‘silver’ and CHANEL end displays – ‘bronze’.
The Louboutin perfume bar won ‘silver’ among mini displays for the same nomination.
The Rowenta Skin Care mini display got ‘gold’ award in the Household Appliances and Electronics.
The Theater Fa was the second in the Body Care. The Tsar Tigran Theater in the Alcohol/Temporary and the VOSS stand in the Drinks were assessed for ‘bronze’ awards.
The Lighthouse stand and the Balloon display for Chateau Tamagne won ‘gold’ and ‘silver’ of the Concept Chateau Tamagne respectively.
All three of our stands were awarded in the Concept Zewa, Tena, Libresse according to the jury: “gold”, “silver” and “bronze” were respectively handed to the stands ‘Eco’, ‘Deer’ and ‘Leaf’. The ‘Eco’ display also won the nomination according to Essity.
SIS Christian Louboutin and SIS CHANEL both installed in the L'Etoile store of the ‘Aviapark’ shopping centerwon ‘gold’ and ‘bronze’respectively in the Shop-in-Shop/Cosmetics and Perfumery.
Our projects dedicated to POS materials for VICHY, La Roche-Posay and CeraVe and integrated under the sign of Derma Center won in the Design for a product's segment.
The Brand area for glasses and frames GUCCI installed in one of ‘Blind Chicken’ stores is one more our ‘gold’ winner in the Shop-in-shop/Fashion.
The CHIVAS mobile bar took the third place in the Shop-in-shop/Bars.