VIRTU DISPLAY PRODUCES ECO DISPLAYS FOR ZEWA.
VIRTU Display goes on to carry out projects for Zewa owned by Essity.
Many peculiar displays have been created for several years. The well-known brand of hygiene products has being actively promoted as friendly to environment and drives the same requirements for corrugated POS: water-based paints, no fixing screws, trays made of recycled plastics. And the design of displays points on the ECO style.
VIRTU Display got the silver of the POPAI RUSSIA AWARDS two years ago for a display two sides of which simulate the interior of a kitchen and bathroom.
The interactive pallet display with the ability to test toilet paper on touch is also among memorable ones.
It should be noted that Essity is in active cooperation with the POPAI RUSSIA: last year it provided a brief for the Concept nomination concerned with the topic of ECO. Our company exhibited two displays below, one of which has won a Silver Indian statuette.
A year earlier Essity prepared a brief the POPAI student contest which has been organized for years by our company. Two floor stands by the winners are presented here.