Since last summer the division VIRTU Exclusive has been involved into a large long-term project to launch Derma Centers in some Russian cities mainly inside ‘Golden Apple’ stores.

The project is supposed for retail space to get a new design to highlight goods of VICHY, La Roche-Posay and CeraVe. Its distinctive feature is in mixture of furniture (table for skin and hair diagnostics), shelves with visual communication modules (light boxes with brand logos and advertising images), POS displays (tester stand) and decorations (columns, panels, backlit letters of DERMA CENTER).

As a result, the retail space get aesthetic appearance and it becomes easier for customers to get useful navigation in the store and find what is necessary. Experienced consultants would help them with this and give a professional advice. Moreover, the shopping experience would turn out to be more pleasant. 

We have been working with L'Oreal for over 20 years, and the first mutual project was to produce exclusive branded furniture for VICHY at the end of last century. We are glad that it is going on.

Derma Center in Nizhny Novgorod.

Derma Center in Kazan.

Derma Center in Saratov.

Derma Center in Volgograd.