HUGO BOSS podiums. Football dream’s tour.

At the beginning of summer, when the world lived by the expectation of the World Cup, HUGO BOSS launched the promo activities in L'Etoile stores, during which visitors could play football with world celebrities. 

For the second year in a row, VIRTU has been producing promotional zones with augmented reality for HUGO BOSS. Last year store visitors had had the opportunity to imagine themselves as the captain of a ship, this time shoppers were assisted by Draxler, Coutinho, Kane and Morata in a football augmented reality. The target was to catch a pass of the famous football players in time and not miss the chance to score a goal.

The podium was designed in such a way that visitors could figure out quickly what is required of them. The monitor in the goal helped passive observers to see the same pictures as a player in augmented reality glasses.

In total, three podiums were produced and traveled seven L'Etoile stores in Moscow, St. Petersburg, Voronezh and Rostov-on-Don.