Series of corrugated displays for Air Wick.

Our team has designed and produced series of corrugated displays in a new design to the release of new fresheners Air Wick "Magic of ballet".

Products of this brand have been developed specially for home in which freshness and pleasant smell are integral attributes of comfort and cleanliness. Our initial objective was to emphasize all the characteristics of a modern product that is able to neutralize unpleasant odors and fill an air with delicious aromas.

Three kinds of displays have been produced at the production site’s VIRTU. These displays can fit into any space: small one is for places with narrow aisles, standard one is for all medium stores and pallet-display is for large hypermarkets.

Projects were developed in accordance with the concept, devoted to a ballet in which a ballerina symbolizes ease and cleanliness. Designers chose curved lines at the topper and sidewalls.