New brand area HUGO BOSS. Hold a direction to success!

Selfie is very popular now and promo area suitable for making a photo is a popular way to promote a brand. Special installations that encourage visitors to take a picture against attractive background help to bring customers closer to the brand.

HUGO BOSS promo areas are original examples of such installations. VIRTU produced them for COTY and placed at L'Etoile stores in different Russian regions. The launch of the project fell on the summer period - the time of holidays and travel, so all elements of the promo area are created in a single marine style and reflect the basic idea of the promotion.

Another interesting feature of the promo area is the presence of virtual reality glasses. The visitor with such glasses would be able to imagine himself as the captain of a ship. Such interactive solutions give a customer an experience of communication with the brand.

HUGO BOSS promo areas will be memorable for customers thanks to effective photos.